Retail and the Stylist
RETAIL- and the STYLIST
Like it or not...Recommending retail is part of the service. Think about it… If you do not recommend the tools you used and teach them how to recreate the fabulous look you gave them, you are not fully servicing your guest! Show them you care by recommending what is best for their specific needs and you win their trust and create a raving fan -raving fans come back! It is a fact that a guest who purchases just 1 product from you is 30% more likely to RETURN than one who does not.
Lets think about it, would you be able to recreate your guests look with out the products you used on them? How do you expect your guests too? Teach them to recreate the look you gave them & you will stand out as a professional and look like a genius!
We promise it is not that hard! It is as easy as 1.2..3...
- Consultation is key!
- Choose products YOU believe in!
- How is your attitude?
- Are you asking your guests simple questions? How has the condition of your hair been? What look are you trying to achieve? Volume?
- Build Trust. Don’t Sell… EDUCATE. How well do you know your products? Do you stay current with the features and benefits of the products you use? Educate your guests with the products you are using and why, throughout the entire service.
- Bring the product to them when they are checking out and let them decide.
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