Posts

Showing posts from May, 2018

Welcome to Flourish

Image
Welcome to the Flourish blog! Flourish has been a labor of love between myself and Marielle over the past year. After attending a salon industry conference and being inspired we decided it was time to take action! This project is a way for us to share our knowledge and become more involved in the salon community that we love. With a combined 40 years experience in the industry, wearing the hats of stylist, sales director, educators, mentors, artistic director and current salon owner. We hope you find inspiration and motivation through our posts and blog. Follow along on Instagram, Facebook for more. We hope to inspire you! 
Happy Flourishing!
xoxo
Lori

Blossom into the Bridal Business!

Image
Does your salon place a special focus on wedding parties and bridal services? It is a great area to invest to grow and expand your business. Every bride wants to feel special on their big day and confident with the salon providing services. Specializing in this area can set your salon apart from others and attract wedding parties and other special event styling guests. Here are a few ways to create and expand bridal services.
-Create bridal packages. Include hair, makeup trials and day of services for one price -Highlight one or several stylist as bridal hair and or makeup artist -Include a complimentary lip color with a makeup application -Provide an area where the wedding party can relax to have brunch or snacks -Offer off site services and travel options -Retail hair accessories like pins, combs, clips, etc. -Utilize a bridal party contract for reserving a large block of time to reserve -Require a percentage down to hold appointments -Offer group instead of individual pricing -L…

Live your Life by Design!

Image
THE BEST WAY TO PREDICT THE FUTURE IS TO CREATE IT!
Have you ever taken the time to think about what you want your life to look like this week, this month, this year...over the next five years?  Believe me this is sooooooo important to do- life goes by whether you are ready or not.  The good news is that the Beauty industry is full of opportunities to fit any lifestyle.  It's up to you to decide what that looks like.
The best way to do this is to PLAN.  We all have the same 24 hours in a day, it is all about how you use them.   Take some time to really think about your life.  What are your priorities?  What do you want to accomplish in the next 12 months?  Now grab a piece of paper, your phone or download the form below.   Write down your professional and personal goals?  Be specific. Think about relationships, health, training, finances, faith, hobbies, habits, travel...whatever comes to mind.  No holding back! 
https://marshuster.wufoo.com/forms/z1wyv2gs1ca0j9b/
Now ask yourself…

Be our Guest!!!

Image
Be our GUEST...
GUESTS are EVERYTHING to your business.Without them, we cease to exist. There are on average 20 salons or more that a guest will drive past on their way to see YOU!!We can’t afford to take that for granted. We would be CRAZY to think that our guests are a sure thing! 
You need to make sure you CONNECT.  SMILE, say Hello, make the guest feel comfortable. Nothing can compare with a genuine welome, “Im so glad to see you” From the second that YOUR guest walks through that door, you are on stage- they are your audience- it is all about them!
We would like you to try this with each of your guests for 21 days- make it a ritual.
First, Set the stage, make sure your work area is clean and look the part, yes you need to have your hair done and makeup flawless.  Peeps are coming to you for your professional advice, no-one wants to go to a sloppy hairdresser.Secondly, make it personal!  Prepare for your guests BEFORE they come in- take notes, hop on Pinterest, find inspiration for…