Tips to attract new guests to your salon

How do you attract new guests to your salon? New clientele are a vital part to growing and sustaining your business. Whether you are a new or seasoned stylist, it is always important to attract new guests. Below are some effective, affordable ways to market your business which will lead to new faces coming through your salon door!

Have a loyalty program. I have the choice of many coffee shops where I live. Hooray for coffee! The one I like to frequent has a great loyalty program (and great coffee). It's the icing on the cake when I earn a free drink! Guests at your salon will feel appreciated when they earn a percentage off or a free service. They are easy to implement too. It can be anything from a punch card or an app on their phone.

Ask loyal guests for referrals. If they love sitting in your chair, they will love to help you grow your business! Simply give out a few business cards and ask if they would pass them along to friends and family. An added incentive is to start a referral program and reward clients for sending new guests in.

Use social media. Facebook and Instagram are a great (and free) way of keeping guests in the know about what is happening at your business. Introducing stylists, showing work and posting events is a great way to get people interested in what your salon has to offer! Utilize this simple and easy way to market your business and watch it grow!


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