Numbers Do Not Lie

Do you track your numbers??

I listened to a podcast this week and was surprised by the amount of stylist that do not pay attention to their numbers.  I know numbers do not always come easy to us "Creative" peeps but it is so important to know where you are in order to Flourish! 

There are two ways to grow your biz.  You can do more clients or have the clients you have, spend more.  I recommend tracking these numbers weekly at a minimum.  Keeping score will help keep you on track.  

Ways to grow your client count are referrals, retention and pre-booking.  Ways to increase your average ticket are retail sales, add- ons and price increase.  

At our salon we also track our Benchmarks.  These are measurements of standards of excellence which results can be compared.  Sounds like an ear-full but these benchmarks make it easy for us to measure where we are and where we have opportunities to grow.  

My four favorite are:

Service per Service Ticket- our goal is for this # to always be growing

Retail per  Client Ticket- Our team members have a benchmark of $15 RPCT

Retention- The percentage of guest returning- our goal is 70%

Productivity- what percent of time is a stylist booked when at work- our goal is 85%

Once a stylist has met all of these benchmarks I know it is time to give her/him a raise!  They have earned a price increase!   They increase their income and FLOURISH.