Have you ever taken a time to think about who is your "Ideal" GUEST?


In the BeautyBiz we are always talking about referrals: how to ask for them, incentives, goals, and campaign ideas.  We have found to FLOURISH in this biz their is more to it than just asking, you need to ask the RIGHT peeps!  Aka, Your Biggest Fans!

We have found that our Biggest Fans ususally...
  • Are our Biggest Spenders.
  • Buy Retail.
  • Love your treatments, services and you!
  • Already recommend their friends and family.
We all know who these guests are- Right????  Now it is up to you to let them know you would LOVE to see their friends and family.   Give them an incentive:-)   

We give our guests referral cards that look like gift cards -it is a WIN-WIN.  Our guests get to give their friends a gift and we gain a new guest!!!!!!!!!   


Ok...So now that you have identified your ideal Guest!  Remember them when you are posting on Social Media.  What do they like?  What are their interests?   This is key for your posts and hashtags.  

#makeup #hockeymom #blondehair #organicskincare #redwine #workout #lashes , etc...

What you post should appeal to them, offer advice and add value :-) 

Take a few minutes to think about it.  

Happy Flourishing!
XXOO








Comments

Post a Comment

Popular posts from this blog

Ho-Ho-Ho- Happy- Holidays Tips

Image
It is officially 3 weeks until Christmas and officially the most wonderful, crazy busy time of the year!  Especially, in the beauty biz!   You’re working extra hours, you’re booked solid, you’re shopping, you’re baking, you’re drinking a lot of champagne.    You are hosting and going to parties, the list goes on…  It can be exhausting!    Below are a few tips to help you  TAKE CARE of YOURSELF this Holiday Season without spending hours at the gym or skipping the Holiday treats you love.  Balance is Key! #1   Drink more water than you usually do.   I try to do drink at least 10oz more than usual.   Remember a good goal is to start with half your body weight in ounces. #2   Skip the sweets .   Sugar is not your friend.   It adds pounds, causes heart disease and premature aging, just to say a few.   #3   Be mindful of your portions .   You do not have to deprive yoursel...
Read more

Festive holiday makeup

Image
Does your salon offer airbrush makeup? We just introduced it to our list of services and have been loving it! The makeup goes on beautifully and there are so many beautiful colors and highlighters to play with. It has been a great addition to our salon services. I wanted to do a holiday look that was natural and glowing. Perfect for parties and gatherings day or night! For this shimmery holiday look I used a mix of Temptu and Aveda makeup. Listed below are the colors I used on my beautiful model Gretta. Temptu- Brilliant Glow in Fair as primer Airbrush Ivory foundation Blush-nude pink White shimmer on cheekbones as a highlighter Aveda- Copper Haze on eyes Kola lip liner Mango Juice lip glaze
Read more

What's your career bucket list?

Image
We're fortunate to work in a career that provides so many different opportunities. I have cosmetology school friends that work in skin care, are nail artists, salon owners, makeup artists, and some even do hair behind the chair or for film and television. There are so many areas to grow and learn! Being a stylist for over 12 years has presented me with amazing opportunities I never imagined, which got me thinking... what else can I do in this industry!? Starting Flourish was definitely one of those bucket list items for me! Finding a way to connect with other stylists and share knowledge has been wonderful. However ther,e are a few more career goals on my current bucket list. Growing Flourish, increasing my success behind the chair, and taking classes from stylists I admire are just a few of those. So... what is on your career bucket list? Below are a few ideas to get you started: - Work on a TV/movie set - Have your work published in a magazine or online - Travel to do...
Read more